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The Behavioural Insights Team now has a growing programme of work that seeks to understand better the impact of individual's and businesses' behaviours on the economy, in order to find new ways of improving policy in the UK and overseas. For example, the interventions we started in UK Jobcentres two years ago have now been rolled out nationwide and introduced by governments in Singapore and Australia.
The Social and Behavioral Sciences Team 2016 Annual Report highlights SBST's progress implementing the President's directive over the past year in eight key policy areas: promoting retirement security, advancing economic opportunity, improving college access and affordability, responding to climate change, supporting criminal-justice reform, assisting job seekers, helping families get health coverage and stay healthy, and improving the effectiveness and efficiency of Federal Government operations.
By 2050, two out of every three people on the planet will live in a city. Urbanization and new ideas go hand in hand; by their very nature, cities have long served to create pockets of innovation, changing and improving the way we live our lives in the process. Historically this process was organic and somewhat serendipitous, but modern advances in technology mean that today\'s city administrations can play a more deliberate role in accelerating and nurturing innovation. The stories hidden in even the most routine city data sets give insights into how real people live their lives, enabling government to do more than simply clean the roads or provide clean water. Armed with these data points on what people do - not what they say they do or what they wish they did - government can create tailored solutions for their residents and discover what works, all without breaking the bank.
Europe\'s cities need entrepreneurship and innovation to secure their long-term economic, cultural and social prosperity. This report proposes a set of tools cities can use to stimulate the creativity and social innovation they need by drawing on external innovators and advisers.
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles for applying behavioural insights are based on the Behavioural Insights Team's own work and the wider academic literature. There is a large body of evidence on what influences behaviour, and we do not attempt to reflect all its complexity and nuances here. But we have found that policy makers and practitioners find it useful to have a simple, memorable framework to think about effective behavioural approaches.