University of Wisconsin–Madison

The Pink Zone - Where Small is Possible

Type Policy Brief or Report
Year 2018
Level City or Town
State(s) All States
Policy Areas Community Development, Economic Justice
One barrier to economic development can be the overwhelming and expensive process of compliance with regulatory requirements for small businesses. A Pink Zone — an area where the red tape is lightened — is the locus for implementation of lean strategies and improvements, and it identifies an area where new protocols are pre-negotiated and experiments are conducted, all with the goal of removing impediments to economic development and community-building. This paper provides ideas, tools, and strategies to create and sustain Pink Zones to foster entrepreneurship and small business growth.

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