University of Wisconsin–Madison

Marketing Matters: White Paper on Strategies to Reduce Unhealthy Food and Beverage Marketing to Young Children

Type Policy Brief or Report
Year 2015
Level City or Town, County
State(s) All States
Policy Areas Children & Families, Food, Health
The vast majority of food marketing to young kids promotes unhealthy foods and beverages. This report describes the many channels through which young children are exposed to unhealthy food marketing (i.e. outdoor advertising, broadcast media, digital media, etc) and provides policy recommendations to address marketing through each channel. Additionally, it also outlines legal issues that most frequently arise when considering policies to address food marketing to young children.

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