University of Wisconsin–Madison

Healthy Retail Playbook

Type Policy Brief or Report
Year 2016
Level City or Town, County
State(s) All States
Policy Areas Food, Health
In many places, residents lack access to fruits and vegetables, but can easily find tobacco and alcohol. This playbook presents 15 strategies to achieve a healthy retail environment—one where it is easier to make healthy choices than unhealthy ones. In particular, these strategies focus on the use of placement, promotions, pricing, and more to increase the accessibility of nutritious foods and beverages, and to limit the prevalence or visibility of tobacco products, non-nutritious foods and beverages, and alcohol in the retail environment.

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