University of Wisconsin–Madison

Behavioural Insights for Cities

Type Policy Brief or Report
Year 2016
Level County
State(s) All States
Policy Areas Civil Rights, Democracy & Governance, Economic Justice, Education, Energy, Environment & Natural Resources, Health, Housing, Public Safety
By 2050, two out of every three people on the planet will live in a city. Urbanization and new ideas go hand in hand; by their very nature, cities have long served to create pockets of innovation, changing and improving the way we live our lives in the process. Historically this process was organic and somewhat serendipitous, but modern advances in technology mean that today's city administrations can play a more deliberate role in accelerating and nurturing innovation. The stories hidden in even the most routine city data sets give insights into how real people live their lives, enabling government to do more than simply clean the roads or provide clean water. Armed with these data points on what people do - not what they say they do or what they wish they did - government can create tailored solutions for their residents and discover what works, all without breaking the bank.

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