University of Wisconsin–Madison

Metropolitan Business Plans: A New Approach to Economic Growth

Type Policy Brief or Report
Year 2011
Level City or Town
State(s) All States
Policy Areas Democracy & Governance, Economic Justice
This policy brief explains how metropolitan business plans offer an innovative and equitable approach to economic development, particularly through market research, cost-benefit analysis, and investment in catalytic policies and products. It highlights three metropolitan regions that have implemented experimental metro plans and outlines a three-step process for developing effective business plans.

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