University of Wisconsin–Madison

Four Simple Ways to Apply Behavioral Insights

Type Policy Brief or Report
Year 2015
Level County
State(s) All States
Policy Areas Civil Rights, Democracy & Governance, Economic Justice, Education, Energy, Environment & Natural Resources, Health, Housing, Public Safety
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles for applying behavioural insights are based on the Behavioural Insights Team's own work and the wider academic literature. There is a large body of evidence on what influences behaviour, and we do not attempt to reflect all its complexity and nuances here, but we have found that policy makers and practitioners find it useful to have a simple, memorable framework to think about effective behavioural approaches.

Remove Entry

Are you sure you want to remove this?

There was an error communicating with the server.

Please try again later.

There was an error while saving your data.

Please try again later.


Please try again later.

Update Page Content

You are leaving the page

Please make sure you saved all of the modules to avoid losing any data.