University of Wisconsin–Madison
Progressive Local Government
For the 21st Century

ProGov21 Policy Library

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Four Simple Ways to Apply Behavioral Insights
Type Policy Brief or Report
Year 2015
Level County
State(s) All States
Source The Behavioural Insights Team
Policy Areas Democracy & Governance, Housing, Public Safety, Health, Economic Justice, Civil Rights, Environment & Natural Resources, Energy, Education
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles for applying behavioural insights are based on the Behavioural Insights Team's own work and the wider academic literature. There is a large body of evidence on what...
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Behavioural Insights for Cities
Type Policy Brief or Report
Year 2016
Level County
State(s) All States
Source The Behavioural Insights Team
Policy Areas Economic Justice, Civil Rights, Environment & Natural Resources, Energy, Health, Housing, Public Safety, Education, Democracy & Governance
By 2050, two out of every three people on the planet will live in a city. Urbanization and new ideas go hand in hand; by their very nature, cities have long served to create pockets of innovation, changing and improving the way we live our lives in the process. Historically this process...
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