University of Wisconsin–Madison

A Social Media Toolkit: For Organizing and Advocacy to End Mass Criminalization and Incarceration

Type Fact Sheet or Infographic
Year 2020
Level City or Town, County
State(s) All States
Policy Areas Civil Rights, Public Safety
Storytelling on social media has become a powerful tool to shift public narratives in the movement to end mass criminalization. However, if misused, improper storytelling runs the risk of perpetuating narratives that reinforce, rather than work to dismantle, the criminal justice system. To avoid this, this guide offers tips to organizers and advocates who are using social media to broadly critique the criminal punishment system, including through the use of storytelling about individual cases or people, in order to build power and to bring about changes that lessen its size, scope, and reach.

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