University of Wisconsin–Madison

NIRH Earned Media Toolkit

Type Article
Year 2022
Level City or Town, County, National, Other Boards and Agencies, School Board, School District, State
State(s) All States
Policy Areas Health
This resource provides guidance to reproductive health and justice advocates as they engage with "earned media," or publicity obtained through unpaid means such as op-eds, news story quotes and press conferences. It discusses best practices for conducting outreach, preparing for media interviews, combating anti-abortion campaigns, and more.

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